[ Creator-Powered Marketing ]
日本語サイトへ →Social Media Marketing
that moves business.
FunMake is a social media marketing company born from Kyoto University. We combine creator management, influencer marketing, video production, and AI-powered creative to help brands enter and grow in the Japanese market — including overseas gadget and consumer electronics brands looking for YouTuber product reviews.
Brands Supported
Municipal Partnerships
Total Views
Academic Papers
Funding Raised
Industry Expertise
[ How We Work ]
From brief to
business results.
We don't just make videos. We design campaigns that drive measurable outcomes — inquiries, store visits, purchases, and brand loyalty.
Listen
We start by understanding your brand, product, target audience, and KPIs. Not surface-level requirements — we dig into what your brand truly wants to communicate.
Match
We match your brand with the right creators from our roster. Not by follower count — by audience fit, content style, and brand affinity.
Create
Creators produce content in their authentic voice. We handle quality control, brand compliance, and project management — so your team focuses on approvals, not logistics.
Deliver & Amplify
Content goes live on the creator's channel — views, engagement, and comments are visible in real time on YouTube. Need a formal report? Available as an add-on. Interested in running the content as paid ads on YouTube, Meta, or TikTok? We can help with that too — just let us know.
[ Japan Market Entry ]
Japan influencer marketing
for gadget brands.
For overseas brands, a Japanese YouTuber review is not just translation. Viewers want to see how the product fits real life in Japan: setup, comparison, usability, purchase context, and trust.
[01]
For Shenzhen and overseas hardware brands
We support China-based, Shenzhen-based, and global consumer electronics brands that want to introduce products to Japanese viewers through YouTube product reviews and creator tie-ups.
[02]
Creator fit for product explanation
Gadgets, cameras, audio, smart home products, mobility accessories, AI tools, and lifestyle devices work well when the creator can show real use cases, comparisons, and points to watch.
[03]
Japan compliance and project handling
We organize contracts, PR disclosure, review checkpoints, publication timing, and secondary-use terms so overseas teams can run campaigns in Japan without relying on informal creator communication.
Common Requests
What overseas teams usually ask us to arrange.
We help clarify product fit, creators, production flow, disclosure, and publication planning before the campaign starts.
- Japan YouTuber product review campaigns
- Influencer marketing for consumer electronics and gadget launches
- Creator casting for tech, camera, audio, smart home, AI, and mobility products
- Video production and localization support for the Japanese market
- Content reuse and paid social amplification after publication
[ 7 Services ]
What we do.
Creator Management
Full-service management for YouTubers and influencers. Channel protection through MCN partnership, legal support, tax advisory, and brand deal negotiations. Specializing in premium verticals: tech, camera, food, and travel.
Brand Collaborations
End-to-end influencer marketing — from casting and creative direction to production and delivery. 3,000+ brand collaborations with Amazon, major utilities, government agencies, and professional sports teams.
Channel Operations
YouTube channel strategy, content production, and analytics for enterprises. We bring the creator mindset to corporate channels — designing for trust-building (PSR), not just views.
Video Production
Recruitment videos, corporate promos, branded films, and event coverage. From concept to color grading and audio mastering — all handled in one workflow.
Digital Advertising
YouTube, Meta, TikTok, and Google Ads — managed with creator-native insight. Repurpose influencer content as ad creative for maximum ROI.
AI Studio
Next-generation marketing powered by generative AI. AI Creative (100+ ad visuals in a week), AI Talent (brand-owned AI models), AI Avatar (multilingual digital presenters), AI Movie, and AI Tourism.
Public Sector Partnerships
Strategic information partner for municipalities and DMOs. Social media strategy, citizen creator programs, AI adoption, and long-term partnership agreements with 6 municipalities and 20+ local governments.
Brands we've worked with
[ Our Creators ]
Meet the talent.
FunMake manages creators across tech, camera, food, travel, and more — reaching millions of engaged viewers in Japan and beyond.
[ Research & Academia ]
Evidence-based
marketing.
Joint research with Kyoto University Graduate School of Management and Kyoto University of Foreign Studies. Published at international conferences including AHFE (USA).
AHFE 2025 — Orlando, Florida
International comparison of the personalization effects of information provision in tourism video promotions utilizing digital avatar
AHFE 2022 — New York, USA
Influencer attributes and characterizations on tourists' intention to revisit destination in social media influencer marketing
Japan Association for Consumer Studies, 69th Conference
Digital avatar utilization and personalization in video marketing promotions — 219-person controlled experiment
[ Partnerships ]
Trusted by institutions.
Government Platforms
- Cabinet Office “Cool Japan” Platform
- Cabinet Office “SDGs” Platform
Municipal Partners
- Osaka Prefecture
- Kamakura City
- Nobeoka City
- + 3 more municipalities
Academic Partners
- Kyoto University — Graduate School of Management
- Kyoto University of Foreign Studies
[ Company ]
About FunMake.
- Company
- FunMake Inc. (株式会社FunMake)
- Founded
- September 2018
- CEO
- Kenta Ichii
- Headquarters
- Gran Green Osaka, JAM BASE 6F, Kita-ku, Osaka, Japan
- Kyoto Office
- Kyoto University, International Science Innovation Building 216
- Capital
- ¥117,900,000 (incl. capital reserve)
- Banks
- MUFG / SMBC / Mizuho
- Affiliations
- Cabinet Office Cool Japan Platform / Cabinet Office SDGs Platform / Service Science Society / Japan PR Society
- Research
- Kyoto University Graduate School of Management / Kyoto University of Foreign Studies
- Services
- Creator Management / Brand Collaborations / Channel Operations / Video Production / Digital Advertising / AI Studio / Public Sector Partnerships
[ Overseas FAQ ]
Questions from
global brands.
Can overseas companies request YouTuber product reviews in Japan?
Yes. FunMake accepts inquiries from overseas brands and agencies considering creator tie-ups, product reviews, video production, and influencer marketing for the Japanese market.
Do you work with gadget and consumer electronics brands from Shenzhen or China?
Yes. We support gadget, camera, audio, smart home, mobility, AI, and consumer electronics brands, including companies based in Shenzhen and other overseas manufacturing hubs.
How does FunMake manage Japanese advertising disclosure and compliance?
FunMake helps organize PR disclosure, contract terms, review flow, and publication checks for Japan-facing campaigns. Legal or regulatory details are handled carefully based on the actual campaign scope.
Can we specify a creator or ask FunMake to propose suitable creators?
Both are possible. If you already have a preferred creator, we can check fit and availability. If not, we can propose creators based on product category, target audience, and campaign objectives.
[ Contact ]
Tell us about
your Japan plan.
Share your product category, launch timing, and what kind of creator collaboration you are considering. Japanese is also acceptable if you use machine translation.
[ Get in Touch ]
Let's create
something together.
Whether you're looking for influencer collaborations, channel strategy, AI-powered creative, or municipal partnerships — we'd love to hear from you.